NBA greats LeBron James, Draymond Green and Kevin Love just joined an ownership group buying an expansion team in Major League Pickleball. 'The potential market for pickleball is enormous,' insiders say. Some 4.2 million Americans play pickleball.
The sport, often described as a combination of tennis and ping-pong, has been surging in popularity. Nearly 4.2 million Americans played the game in 2020, the Sports & Fitness Industry Association reports, which was an increase of 21.3% over the prior year alone.NBA greats LeBron James, Draymond Green and Kevin Love just joined an ownership group buying an expansion team in Major League Pickleball .
And that’s just the start: Desai and her co-founder Mary Cannon have plans to open as many as four more New York City facilities within the next two years, and are considering locations elsewhere in the Northeast. In the meanwhile, they are setting up a temporary playing facility at New York’s $25 billion Hudson Yards megadevelopment during October.
The appeal of the sport is rooted in the fact that it’s easy to play and requires little investment in terms of equipment, say those in the pickleball world. It’s also a sport that has a down-home feel — in some ways, the polar opposite of tennis or golf.
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