Richard Wagoner writes about Southern California radio each week.
KRTH celebrated a birthday last month: the oldies station turned 82 in early August.
That’s the equivalent of almost $1700 in 2023 dollars for the full radio; just over $700 for the adapter … made even more expensive four years later in 1946 when the FCC moved all FM stations to the current band it occupies today at 88 to 108 MHz and every old FM radio was suddenly obsolete. In 1968, due to new rules limiting simulcasts, KHJ-FM started airing Drake/Chenault’s automated Hit Parade format, generally top hits of the era with no real promotion. The year 1971 brought in Drake Chenault’s Sold Gold Rock and Roll, which changed little from Hit Parade.
The station returned to all oldies once more in 1985, this time focusing more on the 1960s and ‘70s. Oldies purists have always been bothered by the “oldies creep,” especially when the station started adding songs from the 1980s ands ‘90s. Today the station even plays music from the 2000s, if you can believe that. Before you shout “sacrilege!” let’s remember … when KRTH launched, the oldest song it played was 17 years old. Today, that would translate to 2006! And that was for the oldest song.
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