Why Kellogg is turning its back on Frosted Flakes and Froot Loops

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Why Kellogg is turning its back on Frosted Flakes and Froot Loops
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For years, Kellogg's has been synonymous with Froot Loops, Frosted Flakes, Special K and other cereals. Now, it's focusing on snacks.

New York For years, Kellogg's has been synonymous with Froot Loops, Frosted Flakes, Special K and other cereals. Now, it's focusing on snacks.

Kellogg announced Tuesday that it is splitting into three separate companies, spinning off its US, Canadian and Caribbean cereal businesses into one group and its plant-based food businesses, including Morningstar Farms, into another. The remaining, largest business includes Kellogg's global snacking products, like Pringles, Cheez-It and Pop-Tarts, as well as international cereals and noodles and North American frozen breakfast products.

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