Why it's so hard for Ford to catch up with F-150 Lightning orders

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Why it's so hard for Ford to catch up with F-150 Lightning orders
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The head of Ford's EV division said the company was surprised that drivers were so keen for the electric version of its best-selling truck.

He said that meeting customers' expectations was a"huge piece of work.

she initially had to convince her colleagues to buy the vehicle. Now it's winning over customers who never owned an EV, as well as younger drivers who hadn't previously bought a Ford, said Palmer and Zhang.Coping with the surge in demand has been a"huge piece of work," Palmer says:"It will take most of this year and some of next year just to convert the reservations – and I trust we haven't had it open for a year and a half.

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