EXCLUSIVE: TikTok won't allow New York State to educate people how to use cannabis responsibly on their platform. Now, they're fighting back.
campaign in April, TikTok is refusing to host the public service announcements about the state’s adult-use cannabis law based on the company’sforbids the “promotion, sale, solicitation of, or facilitation of access to illegal drugs, controlled drugs, prescriptive drugs, drugs for the purpose of recreation, homeopathy, enhancement, performance, including weight loss.
TikTok isn’t the only platform that resisted — just the most consequential. Alexander says he’s been surprised to receive pushback from some TV stations being reluctant to air what he describes as “innocuous” government public education ads. But no single regional news affiliate monopolizes a market. With over one billion users, TikTok has much more sway, especially among young people.
In the letter, signed by Alexander on behalf of his office, he makes a plea for access. Alexander writes that people under 21 are not permitted to use cannabis under state law because of the drug’s risk to brain development. The age group on the platform also includes new parents, who the government wants to inform about safe cannabis storage in the home. Driving after smoking is another concern to the agency .
In the letter, Alexander asks TikTok to reconsider its prohibition of the ads to help make legal weed safe for New Yorkers. “I’m hoping that additional pressure can get them to waive their no cannabis advertising policy for this cannabis education program,” Alexander says. “They’re trying to do this one-size-fits-all approach. It just doesn’t doesn’t work here, and it’s frustrating our mission.”
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