Swift promised four new tracks would be available at midnight in support of her new tour that kicks off in “Swift City,” Arizona
Understanding Taylor Swift’s marketing requires a degree in locating and analyzing “easter eggs” in every photo, lyric or performance the megastar releases.
So when eager fans opened their music streaming apps at midnight Friday expecting to see the four new tracks Swift promised would be available in support of her upcoming tour — which kicked off Friday in “Swift City,” Arizona — they weren’t sure if it had a deeper meaning than what’s on the surface. “Me stressing for 30 damn minutes to find these 4 new songs taylor released,” read one caption on a video of a TikTok user trying to locate the songs.
Another, more conspiratorial Swiftie said the difficulty finding the tracks could have “crazy implications” for the future of her music and re-recordings, theorizing one of the songs wasn’t included on an album so Swift could re-release her “Speak Now” album and claim she wrote all the songs on it. But perhaps the answer as to why the songs were hard to find just meant Swift released them — “Eyes Open,” “Safe & Sound,” “If This Was A Movie” and “All Of The Girls You Loved Before” — as singles rather than on a new album, making them a little harder to find with basic searches on streaming platforms.
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