Self-described 'massive Elon fans' are driving a giant sculpture of Musk's face — on the body of a goat, riding on a rocket — around the Austin area.
Richard Latimer, a co-founder of Elon Goat Token, said the sculpture has led to a lot of turned heads, playing well into the marketing goal to"just be crazy and out there."
Its creators say the monument to Musk cost $600,000 to build. The project was funded primarily through fees on cryptocurrency transactions and funding from cryptocurrency community members, the company's founders said. Cryptocurrency is a type of digital asset that can be used to make online payments and can come in different forms, each with different values, from Bitcoin to Dogecoin, a type of meme coin that has been a favorite of Musk's.
After consulting a designer in California, they decided it made the most sense to put it on a trailer. With the statue movable, Sansalone said it made sense to just drive it to Musk.
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