Virtual movie production could become the next big thing in Hollywood, with production and video game companies seeing room to replace filming in the real world.
Weta Digital, Peter Jackson's visual effects company, thinks the post-Covid world of entertainment creation could lead to more matching of computer and live action.
For Hollywood, virtual production can evolve, as it is across all industries, as a form of vital communication, and be as simple as a budget meeting between producers over Zoom or having an actor re-read their lines via FaceTime. But it can also be much complex and at the core of movie production, with the matching of computer images and live action images — a concept that is not necessarily new — emerging as a long-term solution to creating content after the coronavirus.
While it can still be an expensive way to film, virtual production reduces air travel for shoots and enables directors to make subtle changes late into a film's production, like the color of a character's hair in an animated feature, according to Williams and VFX producer David Conley, who also works for Weta Digital.
Rebellion Studios, the film division of UK-based multimedia company Rebellion — which produces comic books, video games, film, and visual effects services — is currently in the process of producing film content with the help of its video game engine. It can create virtual environments that require minimal on-set demand from production teams.
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