Why Greta Gerwig Is the Perfect Filmmaker to Bring Barbie to Life
The Big Picture Greta Gerwig’s Barbie is finally here, giving us a star-studded cast, campy costumes, choreographed musical numbers, and clever references to Stanley Kubrick’s 2001: A Space Odyssey. Starring Margot Robbie and Ryan Gosling as Mattel’s iconic Barbie and Ken dolls, the final result of the long awaited, heavily marketed film demonstrates why Gerwig was the perfect director to bring Barbie to life on the big screen for the very first time.
After co-directing Nights and Weekends with Joe Swanberg in 2008, Gerwig made her solo directorial debut in 2017 with Lady Bird, a semi-autobiographical coming-of-age dramedy about high school senior Christine 'Lady Bird' McPherson as she attempts to find herself and navigates a complicated relationship with her mother.
Another notable feat of Gerwig's is her ability to assemble a strong ensemble cast to enhance her already exceptional screenplays. Saoirse Ronan and Timothée Chalamet both starred in her first two films, accompanied by the likes of Tracy Letts and Laurie Metcalf in Lady Bird, and Meryl Streep, Laura Dern, and Florence Pugh in Little Women. For Lady Bird and Barbie, Gerwig teamed up with Allison Jones, the casting director behind The Office, and movies like Superbad and Bridesmaids.
Why Barbie... and why now? Mattel's Barbie is one of the most recognizable toys in the world, beloved by generations, but has also been subject to plenty of criticism and debate over its many years on the market, particularly over the lack of diversity among the dolls and Barbie's unrealistic body proportions, reinforcing a largely unattainable beauty standard - thin, white, blonde, with blue eyes, a large bust, and a tiny waist.
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