Wearable data is a potential gold mine for the health industry, including medical researchers and health insurers. Google, which specializes in creating data tools and making a profit from them, could use Fitbit's brand and customers to help get a piece of that pie.
It's tried. But Google's superpower has been delivering better, tailored search results and ads to drive revenue. Hardware has never been a big part of that. In fact, Google's reputation in hardware has long been synonymous with confusing investments and clunky computing prototypes ranging from its purchase of smartphone giant Motorola to the now defunct Google Glass.
Google's home-tech acquisitions have also been confusing. The company acquired Nest Labs, known at the time as a smart thermostat company, in 2013 for $3.2 billion. In 2018, Google closed a $1.1 billion deal to acquire most of HTC's smartphone design division. But, Google's Pixel smartphone has also struggled to capture any market share.
" strategy, which means the company wants to be everywhere, all the time, which faces challenges of its own.
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