With around 6.5 billion people living in developing economies, there’s a lot of potential for technology firms to tap — but they need to take a different approach.
In India and Southeast Asia, TikTok Lite is the fifth most popular “lite” app, and is targeted at “first time smartphone users who may not have access to high-speed internet connection,” said a spokesman. It has been downloaded more than 35 million times in India and Southeast Asia since the start of this year.
In fact, while the full versions of apps still have more downloads, their “lite” equivalents are seeing a higher rate of adoption, according to Sensor Tower. “Any reasonably popular app can benefit from a lite version in these markets, and developers should be thinking about offering them from the outset there,” he said.
“There are roughly 300 singles in the APAC market and a growing population of tech-savvy young people looking to meet new people,” he said, adding that technology adoption is high.
France Dernières Nouvelles, France Actualités
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