Here's what you need to know before seeking out this buzzy, bond-building hair treatment. 🗝
a list of K18's ingredients, and she notes the "usual suspects" when it comes to ingredients found in hair care, such as quaternary ammonium salts, fatty acid alcohols, amino acids, and polymers. "I also see alcohol listed as a second ingredient on all of these, which can be drying to hair if it is not formulated properly," she points out.
Both Ford and Koestline could not confirm how deep K18 actually penetrates based on the ingredient list alone, but Koestline states that both this and Olaplex's repair disulfide bonds; Ford mentions K18's bond builder is based on peptides while Olapex's is based on a modified version of maleic acid. "Maleic acid is an organic acid that's been demonstrated to strengthen hair bonds and prevent future damage," says Ford.
Ford further explains that K18's bond builder is based on short chains of amino acids that are already present in the hair, so it's a different mechanism. "No studies have been done comparing the two, so the best approach is to try both out and see if your hair likes it and whether or not you notice a difference versus using a nice hair mask," he notes.
K18's hair mask is similar to a leave-in conditioner in how it's used. You shampoo your hair, forgo traditional conditioner, then use a pump of K18 on towel-dried hair, prior to styling. The only crucial instruction is to evenly distribute the product and allow it to work four minutes on the hair before styling. There's no do-si-do with hair washing..
The professional option — which includes a mist and the leave-in mask — may not be as intuitive as other standalone treatments, though. "It's not confusing, but you do need to memorize when to use what product and how much you leave the product in before rinsing," says Austin-based hairstylist. "It is a less-straightforward treatment system than others.
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