“One tall iced pumpkin cream chai tea latte please,” is an order that will soon become a staple at Starbucks stores across the country.
As we enter the holiday drink season, lengthy Starbucks orders with brand-specific vocabulary will soon be gracing our ears as we sip our 7 a.m. cup of joe. The classic “small black coffee” is an order reserved for other coffee shops. But it wasn’t always that way. When Starbucks was first founded in 1971, customers would walk in and ask for coffee beans: no modifications or refreshers.
This includes a customer’s name written in marker on each cup and the order in which a customer states their drink preferences, such as temperature, size and other modifications. “Our customers love coming to Starbucks because they can get that perfect drink. They can get a drink made exactly how they want it and customized in a way that is perfect to their preferences,” said Adams. However, not everyone has embraced the Starbucks language.
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