When did we stop eating breakfast cereal?
When I was a kid, the before-school breakfast of choice was almost always cereal. I personally loved Lucky Charms, but by the time I was in middle school, I preferred the slightly less-sweet Rice Krispies and Kix. But these days? I hardly ever eat cereal. I don’t quite remember when or why I stopped, but cold breakfast cereal gradually transitioned from a daily dish to a very occasional treat.
To understand where we now stand with cereal culture, it pays to learn about the food’s origins. It’s not as old as you might think—cereal was invented in 1863 by a man named James Caleb Jackson, who ran a sanitarium, a kind of conservative religious vegetarian health spa. Jackson’s name has been lost to history, though; it’s John Harvey Kellogg that made the food famous. He believed that cold cereal could stave off bowel issues and discourage masturbation .
Eating mass amounts of sugar and carbs may not have seemed like an issue when diet culture was focused on low-fat foods, but once the fear of carbs gripped the U.S. populace, things started to change. Suddenly, sugar-laden cereal looked really, really unhealthy, and consumers started moving onto different breakfast options.
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