Here's why companies need creative leaders in the future of work:
. “Whether you're an entrepreneur, a large company, or a solo creative person, it's what makes you stand out.”
As an example, Tucker Marion, an associate professor at Northeastern University’s D’Amore-McKim School of Business, suggested comparing the mobile phones produced by Apple and Samsung. “[A]t the outset, they’re very similar,” he . “But once you start digging, there’s more creativity in the iPhone. Take facial recognition, for example: It’s a seamless user experience… Creativity is essential in business because it’s a differentiator.” shows that having such a differentiator — let’s call it the “creativity factor” — can lead to better returns.
more efficiently than people, they still lack the human touch, of which creativity plays an integral role. Rather than striving to compete with the robots, therefore, human leaders and their team members should strive toOne way to do so is by embracing creativity. As Neil Stevenson, an executive portfolio director at the famed design firm IDEO,
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