This year, wings servings are up 5% from the prior period, according to the NPD Group.
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David Portalatin, NPD’s vice president, food industry adviser, said Americans have consumed nearly 1 billion servings of wings this year . “I’ve always believed that there are big, established behaviors in American eating patterns and one of those is that we love wings,” Portalatin said. “When companies in the marketplace do things that are new, innovative, exciting, or there are companies that are building new stores and growing, the consumer responds favorably to that.”
Beyond that customer feedback, Friedman said the company is better able to control costs with the new product. Portalatin does question use of the word “innovation” when it comes to these types of approaches, but admits the newness of products like thigh wings will turn on plenty of customers nonetheless.
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