Many brands and editorial publications alike are focusing more of their efforts than ever on social media platforms like Instagram:
"These interactive digital events can ultimately shift the way we connect with each other, conduct business and sell to consumers in a more personalized way in a post-Corona world."Author:Dhani MauUpdated:Apr 2, 2020Original:Apr 2, 2020For better or worse, many of us are spending a lot more time on our phones right now, looking for everything from reliable news to virtual workouts to mindless distractions.
Them is not the only Condé Nast publication making this type of pivot in the era of coronavirus. Allure has begun using its social channels to support some of the independent beauty industry professionals and experts it works with, from hairstylists to manicurists.
Meanwhile, Alexander McQueen on Wednesday launched McQueen Creators, a program that invites the brand's followers to create something based on a prompt the brand will provide each week, starting with the finale rose dress from its Fall 2019 collection. It could be a sketch or an embroidery, and select submissions will be chosen by the brand and posted to its social media channels.
"With deep ties to the music community and a long history of supporting artists with original voices, we saw that we could use music to move quickly to bring some uplift to people sheltering at home," Levi's CMO Jennifer Say wrote. "We also felt it was important to support the community of musicians who bring us all so much joy."
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