Hailey Bieber and Kendall Jenner are big fans.
handbag. The Italian fashion house has a loyal celebrity following, and it’s hard to tell whether it’s Kendall Jenner, Hailey Bieber or Rosie Huntington-Whiteley who is the most personally invested in this brand.
The former creative director, Daniel Lee, brought a new energy to this heritage label when he was appointed in 2018 and put a lot of focus into the accessories department, delivering It Bag after It Bag, which all share a “stealth wealth”, minimal approach to luxury. It all started with The Pouch bag, however the Cassette and the Jodie have also been huge success stories with impressive celebrity fan bases.
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