Why Black Friday is absolutely crucial for struggling retailers

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Why Black Friday is absolutely crucial for struggling retailers
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This year, Black Friday is more than just the starting gun for the all-important holiday shopping season. For retail's struggling players, shopping's mega-day is crucial.

This year, Black Friday is more than just the starting gun for the all-important holiday shopping season . For retail's struggling players, shopping's mega-day is crucial.Remember: In September 2017, Toys"R" Us filed for bankruptcy in hopes of turning around its struggling business. But terrible holiday sales left it on life support. The company said it would close all its US stores three months later.

Amazon also offers lower prices on a sample basket of holiday shopping items that includes LEGO toys, a 23andMe DNA test and a Playstation 4 Pro. Amazon has the greatest number of items available, too.The $4 trillion force propelling US stocks to record highsThe Federal Reserve's rescue of the overnight lending market appears to be having an unintended side effect: it's juicing the stock market, my colleague Matt Egan reports.

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