Increased competition has put a damper on exports of the wine, but there’s still plenty of star power left in Australian shiraz
Australian winemakers must be watching the resurgence of Brendan Fraser’s career with a sense of optimism. If the leading man who enjoyed a meteoric rise to stardom in the 1990s could find his way back into the spotlight after a prolonged absence, maybe Australian shiraz can enjoy a similar comeback.Riding on the overwhelming popularity of shiraz, Australian wine was booming as Fraser was reeling off a string of successful blockbusters.
Canada is Australia’s fourth-largest export market by value. Sales in 2020 showed increasing interest in white, rosé and sparkling wines, growing by 9 per cent, 15 per cent, and 19 per cent, respectively. Australian chardonnay is an exciting category, with vibrant and focused wines that are truly compelling.
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