How Apple’s iMessage sealed its dominance with an army of texting teens.
Soon after 19-year-old Adele Lowitz gave up her Apple iPhone 11 for an experimental go with an Android smartphone, a friend in her long-running texting group chimed in: “Who’s green?”
The reference to the color of group text messages—Android users turn Apple Inc.’s iMessage into green bubbles instead of blue—highlighted one of the challenges of her experiment. No longer did her group chats work seamlessly with other peers, almost all of whom used iPhones. FaceTime calls became more complicated and the University of Michigan sophomore’s phone didn’t show up in an app she used to find friends.
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