Apple's insane price tag for the Vision Pro is part of a brilliant and proven strategy
I don't know what to tell you about the first problem, other than that I guess people wear masks when they go snorkeling or skiing so we do know that they will sometimes put weird things on their faces for fun?
On pricing, I present you a theory from Matthew Ball, who is an investor in the metaverse world and advisor to a bunch of companies, as well as the author of"The Metaverse and How it Will Revolutionize Everything.
"Apple needed to explain why, and to some extent, prepare us for the Vision Pro's $3,500 price point – a stunning $4,000 with tax. At 7x more than the Quest 3, the Vision Pro should be far more powerful and capable – and of course, it is. Furthermore, Apple Silicon gets far more performance per dollar cost in computer, too. But this price will also keep it out of reach for nearly everyone for the time being.
"The company is taking the Tesla approach – start with the Model S, eventually get to the Model 3, and then keep lowering its price while improving its performance."I also don't think history shows us Apple has ever had much issue charging way more for its devices than competitors do for products in the same categories.The first iPhone was announced by Apple on January 9, 2007, and it went on sale on June 29, 2007. It cost $499 for the 4GB model and $599 for the 8GB model.
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