Some leaks and analysts say the iPhone 14 Pro will start at 256GB of storage - why it makes sense, and why it doesn’t.
of the iPhone 13 Pro models. Compared to the 2021 Pros, they lose the 120Hz panel and the triple-lens camera on the back.
These differences might not be immediately apparent to average consumers who do not care about rumors. The design alone can’t justify the $100 price increase. And the A16 Bionic, faster RAM, and 120Hz refresh rate might not be flashy enough. However, most iPhone users care about storage. Especially if they’ve been through a few iPhone generations and are running out of storage space. That’s why bumping the base storage to 256GB on iPhone 14 Pro compared to 128GB on iPhone 14 would be an easy way to justify the price bump.
Let’s also remember that the 256GB iPhone 13 Pro costs $1,099, or $100 more than the 128GB version. Doubling the storage to 512GB and 1TB means paying an extra $200 for each bump. A 256GB iPhone 14 Pro selling for $1,099 would be equivalent to Apple keeping last year’s iPhone 13 ProAll of that is speculation and wishful thinking, however. The iPhone 14 must already be in production by now. Apple settled on its storage tiers for the iPhone 14 Pro models a long time ago. And no matter how much we’d love to see storage start at 256GB, 128GB probably makes even more sense for Apple’s profit goals.
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