Why a free grocery store in a school is just a part of Jasmine Crowe’s big plans.
“If the food is there, we can give it away,” Ashley Summerall, Crowe’s executive assistant, said. “We really don’t want to put a barrier on food because we have plenty of it.”
Goodr, in association with the rapper Gunna, opened a free grocery store in Ronald McNair Middle School in Atlanta. The middle school, where Gunna was once a student, is a Title I school located in downtown Atlanta. The store comes fully stocked with fruits, vegetables, dairy, meat and all the conveniences of a regular grocery store. In addition, it offers reusable bags, toiletries, clothing and shoes, and serves about 80 families a week, at no cost to them.
“It just happened as simply as me driving through downtown seeing hundreds of people that were experiencing homelessness, and just decided that I wanted to do something to help,” Crowe told NBC News. “And so that happened in 2013. I went home, I put something on Facebook that I was going to start this feeding initiative. I was going to be doing it on Sundays. And I did it on that first Sunday. It just changed my life and I started doing it every single week after.
Those experiences led her to start Goodr in 2017 to connect businesses with nonprofits as a way to fight hunger and end food waste. Taking inspiration from food delivery apps, she created an app that allowed companies to itemize the excess food they have at the end of the business day, prepare it for donation, and have it picked up by a do-goodr . The excess food is delivered to a nonprofit in Goodr’s extensive network. The motto of Goodr became “Feed more, waste less.
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