Elon Musk has reportedly tapped NBCUniversal ad sales chief Linda Yaccarino to take the reins as Twitter CEO. The move could signal a change at the ailing platform and prove a relief to advertisers, many of whom left after Musk took control.
Whether Yaccarino will restore Twitter’s pre-Musk culture, double down on the tech executive’s approach or transform it into something else entirely will be a key question of her tenure — and users have wasted no time scraping her history to make predictions. Here’s what we know.Yaccarino is chairman of global advertising and partnerships at NBCUniversal, where she oversees 2,000 workers on a team that has generated more than $100 billion in ad sales, according to heron the company’s website.
Some Musk fans have zeroed in on Yaccarino’s work with the World Economic Forum, an organization of political power brokers and global business leaders that Musk has criticized, as a sign that she will return Twitter to its old ways or tamp down on Musk’s free-speech initiatives. At the WEF,she serves as chairman on the Taskforce on the Future of Work and sits on a committee for media, entertainment and culture, according to her LinkedIn profile., Musk said that the platform’s “commitment to open source transparency and accepting a wide range of viewpoints remains unchanged.
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