Rich and poor are more likely to mingle at Olive Garden than a library or independent business, new research shows.
To give an example: CVS, the largest pharmacy chain in the country, serves customers across the income distribution. So, in aggregate, the company’s patrons look economically diverse. But there are so many CVS locations that consumers can easily shoppeople who look like themselves.Similarly, the U.S. Postal Service serves everyone. But when you buy stamps, you probably don’t often venture beyond your nearest post office.
Everyone, rich and poor, seems to like predictable, mass-produced, moderate-price-point nachos. Locations of these franchises are also notubiquitous that each intersection has its own . So loyal customers make the trek — and share their dinners alongside Americans across the income spectrum.In an interview, the authors acknowledge that they can’t tell how often, say, Outback Steakhouse customers are actually interacting with one another, vs.
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