We talked to Dallas musicians about whether SXSW is worth playing anymore.
, artists from Janelle Monáe to John Mayer and Amy Winehouse walked in relatively unknown and left the Austin stage as superstars.
Young is well versed in the festival circuit, having started playing at SXSW a decade ago. To him, the key to performing at SXSW is knowing what you want out of it. “I got two White Claws for my wristband,” says Hartley. “A lot of people are saying [SXSW] is unorganized and they don’t pay artists and that there are not as many perks. [That] has not changed. It has always been this way. In my personal opinion, I feel like maybe artists are just more aware of how not lucrative it is as artists to play for exposure and to discard the comfort of a normal show for this chaotic experience. But South By has never paid artists.
“This sounds terrible, but I’m used to not getting paid for what I do properly," Marxen says."That's the sad reality of it. I knew this was an opportunity that you may not get again. And I just wanted to say yes to it.”For Marxen, SXSW was less about making career connections and more about having a good time.
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