The Black community has dominated the 'end user' link of the supply chain in the hair extensions market, but it has historically been left out of the rest of the process, including sourcing, manufacturing, and product development.
. "It would frizz up, it would just fray up, it would shed, it just didn't have a nice shine," she recalls of her past dissatisfaction with textured extensions. "Or it didn't look real and had synthetic fibers blended in."
Now, the TSD line boasts a shed-free guarantee and uses 100 percent virgin human hair, meaning it is free of synthetic fibers and hasn't been chemically processed. Says Sturdivant-Drew, customers and clients can wash, condition, and style the hair like it's their own. "I stand by my hair extension line so much because my clients wear the hair for two years or more.
Extensions are also available on Amazon, Sally Beauty, and through other major online retailers, but now, notes Osborne, customers with textured hair looking for extensions can find a seller who shares their lived experience. She wears the Melanj Hair extensions, has styled them and tested products on them,Osborne underwent a monthslong process to find and work with a manufacturer who could help accomplish the vision for the brand. "There's a lot of testing, research.
Some of the verbiage used on the product labels to sell extensions gets under entrepreneur Osahon Ojeaga’s skin. Braiding hair is often marketed with terms like "nonflammable," "flame retardant," "nontoxic," and "no smell." She says this wording is indicative of how much the industry is still not reading the room when it comes to Black women's needs and wants.
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