A new shopping app, Masse, is built on the premise that unsponsored product recommendations are powerful, and wedding questions are welcome.
that can feel like they’re set in stone, tight budgets, unwieldy guest lists, and extended family , there are endless opportunities for complication. Group texting trusted friends is often where a modern bride or groom turns for answers, or at the very least opinions, but there comes a point when even a couple’s best friends may feel the need to hit unsubscribe.
When it comes to the wedding space—a world where widespread upcharging is common practice and the options are many—it’s hard to know whom to trust. Consider Masse a safe space. “As a bride, it can feel like you are constantly being sold to,” Shaffer says. “Masse is a reprieve from that. Every day, our community helps out on various life experiences, from getting a good night’s sleep to treating acne or hair loss, in such an honest, real way.
With so much to plan and prepare for—that can’t necessarily be rehearsed beforehand or test-driven beforehand, couples need answers from those who have been through it before, and Masse serves as a digital version of word-of-mouth vetting. Similarly, those attending want to celebrate the couple and their relationship in a meaningful way, but often don’t know how best to go about it.
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