'There’s a Major Tom factor to being a freelance symbolic analyst, floating in a most peculiar way. But I tell myself I’m used to it.'
them, like some hard-hearted, tireless American industrialist of the 1890s or 1920s. I said get richFinding a wholesaler was easy. You can use Oberlo for that. I chose something called Dunhuangwang in Beijing for its 30-cent metal straws, and I ordered 100 myself to prime the pump. I had goods! I had a shipper! Setting up my site for “The Last Straw” on Shopify was also a breeze.
The traditional professions like law and medicine hung steady, but as everything offered less security, even professors, doctors, lawyers, and accountants found they had to market themselves. Meanwhile, people in retail, advertising, and every kind of customer service did sales, sales, and nothing but sales, and most of us in journalism also ended up shilling for ourselves online.
In 1994, just as economists were fretting, my first cousins Bert and John Jacobs launched a blockbuster T-shirt company called Life is Good. The original shirts featured an irresistible stick figure in a beret called Jake, one of the thousands of doodles they used to toss off when we were kids, when they were known as athletes and artists facing what one uncle archly called “limited prospects.” LPs.
My cousins and I caught up over the summer at a family reunion. They’re my teachers in so many arenas, including hope and love. I adore them. They faced turbulence in childhood, started selling shirts out of the back of a van, and entered the rag trade when it was mostly unchanged from the 19th century.
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