Dana Evans will help break new ground in the beauty realm for the Chicago Sky, as the WNBA team partners with Opulence Beauty, a Black-owned brand of which Evans is a minority owner.
Before games, Chicago Sky guard Dana Evans makes sure her hair, nails and makeup — including her signature eyelashes — are right. She follows a routine step-by-step to ensure her look lasts a whole game with products she swears by.
Last week at training camp, Evans, with her waist-length hair in a bun, perfectly manicured brows and lash extensions, was the last player to finish practice., she was getting some extra work in on her 3-pointers. Evans’ approach to being a beauty and a beast on the court has caught the attention of college players.
Dr. Anika Goodwin, a board-certified ophthalmologist in Reidsville, N.C., and founder of Opulence, hopes to use the deal with the Sky to educate fans on eye care. Goodwin started wearing lash extensions when she was a surgical fellow in Detroit. She was extremely busy but wanted to look put together — and lashes were a quick, easy way to do it. But after years of wearing extensions, Goodwin needed a change.“They gave me quite a bit of confidence when I had them on,” Goodwin said.
Since the two connected, the partnership has grown. Opulence has lash vending machines on Louisville’s campus — Evans’ alma mater — and hopes not only to bring beauty to Sky fans but embrace women athletes’ place in the beauty landscape. The Opulence brand extends beyond Evans and the WNBA. KK Bransford, a guard for Notre Dame, is one of the brand’s ambassadors and points to Evans as one of her on-court beauty inspirations. Fighting Irish coach, known for her courtside fashion, encourages her players to look good, Bransford said. Before the NCAA Tournament, it’s a tradition at Notre Dame for player to paint their nails green.
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