Online shoppers rely on reviews to know how good a product is, and there are tools that can be used to help determine if the reviews are legitimate.
When shopping online, many of us read reviews to know how good a product is before we decide to purchase it.
"When I buy something, I want to make sure it's not going to break or that it's going to be worth my time that's going to last," says Mary Beth Quirk of Consumer Reports.Quirk acknowledges it can be hard to know for sure whether these reviews are legitimate or not, but there are some tell-tale signs of fake reviews to look out for."If you see that 17 times on a page, that product better really be life-changing," Quirk stated. "But it's probably not.
Additionally, Quirk recommends taking a look at time stamps. Several positive reviews in a short time might be a sign of inauthenticity: "There was one time I realized that one day I looked at it and there was a normal amount of reviews," she commented. "The next day I went back and there were like 20 to 50 new reviews and I saw they had all been posted the same time after I had looked at the page.
In the end, Quirk says to trust your gut: "If somebody's being really over the top, if the reviews are just totally wild and, you know, it turns out to be like a stapler, like how life-changing is that stapler? So if it's too good to be true, it probably is."
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