What the Uber of tractors means for the future of agtech in Africa:
Share to linkedin“Capitalism in agriculture, within sub-Saharan Africa, is alive and well,” says Jehiel Oliver. Oliver is the CEO of the agtech company, whose smartphone app connects smallholder farmers with tractor owners looking to rent. Dubbed the"Uber for tractors," Hello Tractor first launched in Nigeria in 2014, and then quickly expanded into Kenya. The company is now poised for even further expansion, with testing underway in India, Pakistan and Bangladesh.
The company grew quickly, and soon began to look at opportunities for expansion. “We had 500 tractors on the platform [that first year,] which was 75% of all the tractors in all of Nigeria,” he says. “Then we started to branch out from Nigeria, [and] that led to where we are now...a couple thousand tractors on the platform and a pretty large deal with John Deere.”
The push-pull method doesn’t require an ongoing investment in costly chemical pesticides, which can make it very attractive to smallholder farmers. “I don’t know of a single farmer who wants to buy a pesticide if there is a natural solution for it,” says Mugwanya.
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