What Serena Williams has learned from venture investing

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What Serena Williams has learned from venture investing
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'Serena Ventures has set out to invest in companies with diverse leadership.'

Tennis star Serena Williams says her five years as a venture investor have helped inform her newest entrepreneurial foray—a fine jewelry line with pieces priced from $299 to $10,000.Williams, who revealed in April that she’d quietly been investing in early stage companies since 2014, tellsthat the experience of investing has made her keenly aware of the importance of business structure and strong partnerships.

The jewelry line, which Williams launched via Instagram last week, is produced in collaboration with K.P. Sanghvi, a global diamond manufacturer. Williams says the jewels are ethically sourced and conflict-free.

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