What’s driving sunscreen’s big boom
The sunscreen boom is upon us. In 2020, the global value of sun care products was $10.7 billion. Already a staggering figure, that number is projected to grow by 4% each year until 2028, according to market analysts at Grand View Research. By the end of the decade, the sector is expected to reach upwards of $14 billion. The growth is thanks, at least in part, to a shift in the sunscreen market.
But representatives noted that the brand aims to make their sun protection products fun to use, in a move that feels distinct from sunscreens of the past. “We spend a lot of our time dreaming up new and innovative formulas that you’ll truly want to wear!” Supergoop representatives said in an emailed statement.
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