As people swap conference rooms for couches, these fashion brands are coming for the cozy crowd
says it has seen an increase in both sales and online site traffic over the past two weeks, as more people have been working from home. The hotspots include the East Coast and West Coast, a rep reports, with New York and San Francisco drawing in the most traffic respectively.
As for what people are buying? NICESTUFF may be best-known for their tailored suiting and button-downs, but the company says it’s their Long Sleeve Knit Stretch Shirt that has seen a 20% sales increase, calling it “the perfect work from home attire.” The lightweight shirt looks like a dress shirt but feels like a T-shirt, making it comfortable for all-day wear, and more than appropriate for video calls.
Cali-based Vuori Clothing says its Performance Joggers have seen a 40% uptick in sales over the last week or so, and is their “most popular item by far” right now. The slightly cropped pants are slim, but not tight, making them a decent step-up from basic leggings. They’re stretchy enough for yoga or pilates, but not completely un-presentable if you get caught wearing them on camera. If you’re going after that athleisure look while working from home, these are a great pair of pants to pick up.
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