If you're on the waitlist for tickets to one of Taylor Swift's Toronto concerts, you’re in the good company of some 30 million people. T-Swift’s six shows in Toronto next year are estimated to draw some 300,000 concert-goers, with a big economic boon on the line for the city. So big in fact, some say it’s making Toronto’s World Cup deal look bad. The city will be hosting a part of the 2026 World Cup games along with the US and Mexico. April Engelberg is a lawyer and a former Toronto city council candidate. David Valentin is principal at Liaison Strategies. And they’re both huge Taylor Swift fans. Together, April and David crunched the numbers, and wrote an op-ed in the Toronto Star this week titled, “Taylor Swift’s Toronto concerts reveal bad World Cup deal for Toronto.”
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