A meme rooted in anti-Biden rhetoric ('Let's Go Brandon') is being redefined to reach young voters and frame the President as a strong leader
“Personally, I’m not surprised that you’re tweeting out Nazi eagle imagery of your boss who reminisces about his segregationist ‘mentor,'”The meme’s creator later clarified in an interview with theOthers noted that “Dark Brandon” memes had been the work of Yang Quan, an artist on the Chinese social app Weibo, and referred to the memes as “Chinese propaganda,” even though they were intended to be anti-Biden.
“‘Dark Brandon’ started as Chinese propaganda and then the White House co-opted it using Nazi Eagle imagery …”Advertisement 7Those criticisms have done little to slow the Biden campaign, which is embracing the meme as they head into the 2024 election. Further overlapping the two parties, however, is the fact that both “Dark MAGA” and “Dark Brandon” memes repurpose images of Biden and Trump to depict the two men as strong and competent leaders.
“MAGA supporters used their own over-the-top memes to reframe Trump’s perceived bumbling incompetence as a giant disguise, a foil for the competent strongman that lay beneath. Now Biden supporters are repeating the magic, framing Biden’s perceived bumbling incompetence as a mask for a tough, masculine warrior who gets things done,”This month, Trump returned to Instagram after a two-year hiatus to sell non-fungible token trading cards of himself.
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