Fans are pumped for the upcoming “Barbie” and “Oppenheimer” double feature weekend, with thousands vowing to see both on the same day.
What do you get when two highly anticipated, yet polar-opposite films are scheduled to release on the same day? For film fans, the answer is a good time — and the birth of “Barbenheimer.”
It’s a bizarre pairing — “Barbie” is a lighthearted comedy bathed in bright colours, featuring an anthropomorphized children’s doll; while “Oppenheimer” features a dark and intense retelling of the creation of the atomic bomb and its main overseer. The trend, buoyed by the online fandom, has proved a major marketing success. AMC Theaters reported that more than 20,000 of its AMC Stubs members had booked to watch both films on the same day, for example.to make $85 million on opening weekend — and those are lowball estimates. Meanwhile, “Oppenheimer” is predicted to make $45 million in the same time.
France Dernières Nouvelles, France Actualités
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