What Elon Musk Can Learn From Mastodon—and What He Can’t

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What Elon Musk Can Learn From Mastodon—and What He Can’t
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Twitter’s new owner has a vision that sounds a lot like a scrappy little social network that already exists, with one key difference.

. It is not one website, but a collection of federated communities called “instances.” Its code is open source, which allows anyone to create an “instance” of their own. There is, for example, metalhead.club, for German metalheads, and koyu.space, a “nice community for chill people.” Each instance operates its own server and creates its own set of rules. There are no broad edicts about what people can and cannot say across the “fediverse,” or the “federated universe.

Rochko once found himself in a position similar to Musk's: He was a Twitter power user with some gripes. The problem, as Rochko saw it, was centralization. A central authority meant the platform bent to the whims of its shareholders and rules could change without warning. It also meant that a platform could go defunct, something Rochko had experienced with MySpace, Friendfeed, and SchülerVZ, a German version of Facebook.

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