What happens when Asia’s biggest potato chip maker runs out of potatoes? Japanese snack brand Calbee had to learn the hard way.
Extreme weather disruptions and supply chain snags forced the company to hike prices three times last year and rethink how it sources its most important ingredient. “That is our headache,” Calbee CEO Makoto Ehara told CNN in an interview. The issue is critical to the company as it embarks on an ambitious $1 billion turnaround and overseas expansion plan that will see it plow deeper into the world’s top two economies. The humble potato is serious business for the 74-year-old snack maker.
To make matters worse, in late 2021, floods in the US Pacific Northwest stopped ports from operating as usual, making it harder for Calbee to get both potatoes and potato flakes: small, white chunks of dried mashed potatoes used to make Jagarico, its popular line of crispy biscuit sticks. As a result, the company had to suspend sales promotions and new product launches, while accepting higher procurement and shipping costs.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
How Japanese Nightclubs Are Revolutionizing NFT Industry: Founder of marumaruNFT Spills All SecretsThe founder of marumaruNFT reveals how Japanese nightclubs are revolutionizing the NFT industry by blending real-world culture with the metaverse koichi_koh
Lire la suite »
Typhoon Khanun forecast to turn back to Japanese islands where it already left damage and injuriesThe typhoon that damaged homes and knocked out power on Okinawa and other Japanese islands this week is slowly moving west but is forecast to make a U-turn and dump even more rain on the archipelago.
Lire la suite »
Knockout round opens at Women's World Cup with Japanese vs Norway, unproven Swiss faces SpainThe Women's World Cup suddenly seems wide open with the elimination of many of the top teams in the world.
Lire la suite »
Critics say omitting the Japanese toll makes 'Oppenheimer' 'morally half-formed'Oppenheimer is a 'movie where the Japanese people are relegated to basically a historical footnote. As a reflection of Oppenheimer’s mind, the film cannot help but be morally half-formed,” says Paul Ham, the author of “Hiroshima Nagasaki.”
Lire la suite »
Car transport ship's Japanese owner to investigate Dutch fireJapanese ship leasing company Shoei Kisen Kaisha, owner of the car carrier Fremantle Highway that caught fire off the Dutch coast last week, said on Friday it will investigate the cause of the incident in cooperation with relevant parties.
Lire la suite »