What Apple Stock Does After Big Announcements

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What Apple Stock Does After Big Announcements
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Here's what Apple stock typically does after big announcements

Apple stock often rises during the trading day after the company makes a significant product or service announcement, according to new research, though it’s less upbeat on the day of the news itself.

An analysis released Monday by Bespoke Investment Group examined 43 announcements going back to the launch of iTunes in 2001. Bespoke found 19 cases in which Apple stock rose between open and close on the day of the announcement, and 28 in which it rose the following day. And on eight occasions, according to Bespoke, the stock rose on both the day of and the day following the announcement.Apple on Monday is expected to announce both a streaming media service and a news subscription service.

Service announcements were generally well received in the short-term—though they’re comparatively uncommon relative to product launches such as new iPhones, iPads and the Apple Watch. Bespoke Investment Group The stock rose on the day of the 2001 iTunes announcement, the 2003 iTunes store announcement, and the 2008 app store announcement—though not for the 2015 Apple Music news. The next day, according to Bespoke, it rose in the cases of the iTunes store and Apple Music announcements.

Email David Marino-Nachison at [email protected]. Follow him at @marinonachison and follow Barron’s Next at @barronsnext.

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