WestJet, Calgary Stampede ink five-year extension to decades-long partnership yyc
The new deal will elevate the Calgary-based airline to the champion level at the Greatest Outdoor Show on Earth, though the company’s exposure at the event will be similar. It will remain the title sponsor for the bull riding and the WestJet Skyride, along with other on-site activations.Sign up to receive daily headline news from the Calgary Herald, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.
Just don’t ask von Hoensbroech to get on a bull anytime soon. He was, however, working on mastering the art of flapjack flipping at the first pancake breakfast of the season on Thursday at the WestJet campus for an estimated 1,500 WestJetters and Stampede personnel. Expect to also see WestJet staff on the ground and in the air in more cowboy gear during the Stampede this year.Fireworks light up the sky over the Calgary Stampede midway on Wednesday, July 13, 2022.Joel Cowley, Calgary Stampede CEO, said the partnership has evolved over the last two decades and the airline is now one of a small handful of companies in the top flight of sponsorship.
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