Wes Gordon, creative director of Carolina Herrera, is preparing for New York's reopening—and looking ahead to being back in the city part-time
creative director of Carolina Herrera, has spent a large part of the last three months at his farmhouse in Connecticut. With restrictions slowly lifting in New York, he is shifting to being back in the city part-time and, when we spoke, he was preparing for the office and atelier to carefully reopen.
“It took on an extra-special meaning when you think that there really is ‘no place like home,’” says Gordon. How to show the new collection is a different ball game altogether: “We’ll do a virtual market with the stores,” says Gordon, “and we’ll shoot the clothes and videos of models in the clothes for all the international buyers—and even some of the domestic ones—who, understandably, don’t want to travel for market, and we will take advantage of all the technology we can.
Instead Gordon has been perusing coffee-table books and photos from trips. “This is kind of a moment when you can digest all of that, the creative imagery and ideas you’ve taken in but never really had time to process,” he says. He points to a book by the photographer: “I love color, and everything I do at Herrera is basically about color, and his photography, I think, looks like paintings. He’s very talented.
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