Welcome to the era of the ‘hard launch’, Hollywood’s favourite new trend

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Welcome to the era of the ‘hard launch’, Hollywood’s favourite new trend
France Dernières Nouvelles,France Actualités
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Everyone from Lizzo to Em Rata is ditching the Instagram soft launch for a more dramatic affair in the form of an all-out ‘hard launch’.

You may also likeWait, so what does a hard launch actually consist of?

announcing her relationship with actor Mike Whyte – makes the whole thing even more of a *moment*. In short, it’s a whole production.If the numbers are anything to go by, yes. The post of Ratajkowski and André has received over 640,000 likes and counting, and it quickly made its way around the internet after it was uploaded.It’s fun! A laugh! Good vibes! It’s not that deep.

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