How big can a “farm to table” downtown menswear brand inspired by Grandma’s tablecloths and old quilts get and still be cool?
That collection drew on the biography of Bloomstein, Aujla’s Green River Project co-founder. He has been friends with the couple since 2010, a year after Aujla and Bode met at a party in the city. At the time, Bloomstein and Aujla were both artist’s assistants for Robert Gober and Nate Lowman, respectively. She encouraged them to make furniture instead.
“I have no idea what it feels like to people on the outside. I think Emily and Aaron are more aware of that,” he adds. “New York is a constant caricature of its former self. It doesn’t feel like a real place. It’s so hypercommercial and business oriented. There’s a built-in nostalgia to everything. It’s hard not to feel like or be conscious of the fact that we might be simulating some version of the past that we romanticize. But that’s what New York is good for — that’s what’s cool about it.
Not long after, I make another dinner reservation for Green River’s first commercial project outside Manhattan: Cool World, a Greenpoint restaurant that opened last summer and aspires to be the “Odeon of Brooklyn.” Eat there during the day and the space looks sort of cheap — the tables are made from spare pieces of epoxied wood from Green River’s workshop, and the lighting fixtures are empty green beer bottles.
I kept thinking about a friend who was the first person to introduce me to Bode and who told me that wearing Bode at the River these days would be kind of too obvious. That’s why Dean said he stays away from Dimes Square: “Because I like Bode, I have friends that suggest we should go to the River. But that looks a little obsessive.”I’d been sitting outside C&B, a coffee shop next to Tompkins Square Park, with Matt Rossi, a member of theto be a big fan of Bode.
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