'Scary Stories to Tell in the Dark' was tops among five newbies as 'The Peanut Butter Falcon' earned a promising $205k in 17 theaters.
was the top newbie of the weekend, earning $20.8 million over its debut Fri-Sun frame. That includes $2.3 million in Thursday previews and an $8.7 million Friday, implying a frontloading for the kid-targeted horror flick. The singular narrative feature, directed by André Øvredal, is loosely based on Alvin Schwartz and Stephen Gammell's literal trilogy of terror.
The film was co-produced and co-written by Guillermo del Toro, and it's nice to see that this one is performing better than back in 2011. Yes, it earned a C from Cinemascore, but it's a horror film, so you're going to get folks who thought it was too scary and folks who thought it wasn't scary enough. Legs are an open question for the $28 million horror flick. Conventional wisdom says that this will sink like a stone and will be happy to crawl to $50 million domestic.
The film, which also co-stars Dakota Johnson and John Hawkes, will expand this weekend in advance of an 800-screen expansion on August 23. The film has earned mostly rave reviews and is the kind of thing that works as a gee-whiz family-friendly dramedy that doesn't insult your intelligence or put its sensibilities on a pedestal.
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