We went to Alibaba's Singles Day 2018, held on November 11. Here is what it was like to visit the massive shopping event.
Alibaba's Singles Day is a massive 24-hour shopping extravaganza unlike anything else in the world. In 2018, the event kicked off with a four-hour gala featuring numerous celebrities, including the model Miranda Kerr and the singer Mariah Carey. The gala is just one way that Alibaba brings drama to online shopping. It's a crucial shot of hectic energy as historic shopping bonanzas like Black Friday lag behind.
Alibaba's Singles Day is a massive 24-hour shopping extravaganza unlike anything else in the world. In 2018, the event kicked off with a four-hour gala featuring numerous celebrities, including the model Miranda Kerr and the singer Mariah Carey. The gala is just one way that Alibaba brings drama to online shopping. It's a crucial shot of hectic energy as historic shopping bonanzas like Black Friday lag behind.
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