Show me your fancy insulated cup, and I’ll tell you who you are
, as a matter of practicality. Cups are for grown-ups, I tell myself when I add yet another cup to my overflowing cabinets, people who have to mainline coffee on their hour-long commute and sip cocktails after.
I was instantly smitten. There are a lot of things that make a Yeti, or any cup like it, superior to a plain-Jane water glass or plastic cup. They’re heavily insulated, which means that not only do you get to have icy cold water for literally hours on end, but you also avoid any condensation on the outside making your hands clammy and leaving water marks on your furniture.
“We see lots of people who make their cups or their bottles a representation of themselves,” says LeighAnn Bakunas, director of community marketing at Yeti. “Customization is definitely top-of-mind for all of us, and because our tumblers are at a higher price point, we want to make sure that this is a product that people can adapt to be multi-purpose and multi-use in a way that’s beneficial for their lives.
The way a cup can serve as a point of self-expression has played a huge role in the massive success of Yeti, Stanley, and other insulated cup brands. Cups don’t only help people contain water, they also give us a way to show others a bit about who we are. My own water cup is covered in stickers, almost like an old-timey suitcase, from places I’ve been and bands I like.
France Dernières Nouvelles, France Actualités
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