Odd Bunch is a new grocery subscription service for imperfect produce. Founded in London, the online grocer offers misshapen fruits and veggies at a discount—fighting food waste and alleviating hunger
For Divy Ojha, the mission to eliminate food waste and alleviate hunger is personal. He was born in India, and his family moved around—first to Saudi Arabia when he was six, then to Australia a couple of years later. They struggled financially, so food wasn’t something to be squandered. “Even if you had one grain of rice left on your plate at the end of dinner, that’s waste, right?” says Ojha, who moved to London, Ontario, with his parents in 2014, when he was 16.
Just by looking at the prices in grocery stores. I was thinking back to when I was in school and living with four or five other students; we’d buy a 10-pound bag of potatoes for $2. Last year, the same bag cost around $6—the price has literally tripled in just a few years. The Food Fund team and I started thinking about how we could use the network of farms, greenhouses and distributors we were already working with to flip the script on the way the grocery store model operates.
Our small box features 10 items and costs $20 plus delivery, so about $24 to get it to your door. Retail, the same items would cost around $37 and $48 dollars. Every week, we shoot for at least a 30 to 50 per cent discount. You can also manage your deliveries eight weeks in advance, so if you’re going to be away, for instance, you’re not committed to getting a box when you won’t be around to receive it.
The first day we launched in London, 150 people signed up. We tested that area out for a few months and then expanded west—Kitchener–Waterloo, Guelph, Hamilton. But, when it comes to grocery prices, some of the hardest-hit areas are in the GTA, so last fall, we started a beta test in neighbourhoods close to the downtown core. We now cover most if not all of Toronto’s postal codes. In February, we launched in Montreal.
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